Jurassic World, Star Wars, Terminator, Teaser Trailers for Teaser Trailers and 2015: The Year of the Franchise
Unless you hate the internet or are Robin Williams' chracter from Jumanji you've seen both the new teaser trailers for Jurassic World and Star Wars: Episode VII. Well today, we've got another one. Not a teaser trailer, but a teaser trailer for the teaser trailer. This time for the upcoming 5th installment to the wayward Terminator franchise: Terminator: Genisys (actually its a reboot, but whatevs).
Yeah, that's right, there isn't very much to see. For a franchise that has been unable to find its mojo ever since 1991, fans seem pretty wary. Regardless of the film's quality, this pre-teaser marks a trend for big tent pole films that is dangerously close to becoming a staple of big budget films. With Jurassic Park and Star Wars setting the precedent it would appear that movie studios are very close to finding yet another way to cash in.
For years now, the quality of trailers have gotten higher and higher. It is the norm for trailers to feature exclusive music score and dialogue. Completely mediocre movies have had heartstopping traielrs (Man of Steel). It would be no stretch at all to see websites start paying big bucks for exclusive rights to certain trailers (at least, for the first few weeks of their release).
Hollywood has approached a time in their history when making a good trailer can actually be just as lucrative as making a good movie (Man of Steel grossed over 668 million dollars).
2015 is likely to be a big year for the box office. Between the aforementioned films, the final Hunger Games, Avengers 2, and yet another James Bond movie it is likely to be one crowded summer action plate. So brace yourself for total saturation of the trailer for the trailer of the trailer. I can deal with all of these unorginal, over long, nice looking but mostly hollow action adventrues, but I just ask that I am spared the absurd hype machine surrounding them. I could call them Overrated but that won't save me from them. Next summer is going to be very noisy and I'm probably not going to spend much time at the movie theater... except for Star Wars, I'm so excited to be disappointed by that shit.